• Wrida is a fictional branding project about Moroccan traditional pasta company aiming to evoke nostalgic memories of childhood and traditional Moroccan cuisine through its branding.

• The name "Wrida" means "flower", symbolizing the beauty and cultural significance of Moroccan cuisine.

• Create a visual identity that resonates with Moroccan consumers and evokes memories of childhood and traditional cuisine.
• Incorporate elements such as Moroccan zelig, pasta, and the flower without overwhelming complexity.

• Explored various iterations incorporating Moroccan zelig patterns, pasta motifs, and floral elements.
• Iteratively refined concepts to balance visual appeal and cultural relevance.

• Balancing complexity: Struggled to incorporate multiple elements without overwhelming the design.

• Presented two final design concepts that effectively capture the essence of Wrida.
• Utilized subtle zelig patterns, pasta motifs, and the flower to evoke Moroccan cultural heritage.
• Balanced simplicity and complexity to create visually appealing and culturally resonant branding.

• Included logos, color schemes, typography, and packaging mockups to showcase the finalized designs.
• Demonstrated how each element contributes to the overall brand identity and evokes nostalgic memories of Moroccan cuisine.

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• Successfully navigated challenges to create a visually appealing and culturally resonant brand identity for Talouda.
• Learned the importance of balancing complexity in design to effectively convey cultural heritage and brand messaging.
• Proud of the final result and confident it will resonate with Moroccan consumers and evoke nostalgic memories of traditional cuisine.

• Excited about the potential for Wrida to expand its brand identity across various platforms and marketing channels.
• Interested in exploring opportunities for further development and refinement of the brand identity to strengthen its market presence.