01 - CONTEXT

Overview

"Hors Champ" is a fictional branding project about a cinema festival tailored for students, aiming to showcase unconventional and avant-garde films.
The festival name, "Hors Champ," translates to "Off-Screen" in English, suggesting a focus on experimental and alternative cinema.

Develop a visually striking logo and poster that encapsulates the essence of "Hors Champ" and appeals to the festival's target audience.

Explored various iterations of the logo, experimenting with typography and visual elements that convey the idea of being "Off-Screen."
Iteratively refined concepts to find the most impactful representation of the festival's name and concept.

Conveying abstraction: Struggled to translate the abstract concept of "Off-Screen" into a visually compelling design.
Balancing simplicity and complexity: Ensuring the logo and poster are visually engaging without being overly complex or obscure.

Presented the finalized logo and poster designs that effectively capture the essence of "Hors Champ" and its focus on unconventional cinema.
Utilized negative space to evoke the concept of "Off-Screen" and spark curiosity among viewers.

Included the logo in various contexts, such as on posters, social media banners, and merchandise, to showcase its versatility and visual impact.
Demonstrated how the design elements convey the festival's identity and evoke intrigue among potential attendees.

Successfully translated the abstract concept of "Off-Screen" into a visually compelling logo and poster design for the "Hors Champ" cinema festival.
Learned the importance of experimentation and iteration in the design process to find the most impactful representation of a concept.
Confident that the finalized designs will resonate with the festival's target audience and effectively communicate its unique identity and focus on unconventional cinema.

Excited about the potential for "Hors Champ" to expand its branding beyond the logo and poster, incorporating the visual identity into various festival materials and experiences.
Interested in exploring opportunities for further engagement with the festival audience through interactive and immersive design elements.